Brand
The mark, color, type, motion, and components behind taylorprince.com, in one place.
Mark
A crown over a T. Trued to an 8-unit grid: every gap is 24 and both triangles are 45°.
Clear space and size
Keep one crown band of space on every side. The mark holds down to 16px; below that, use the favicon.
Color
One ink on a warm off-white. Hierarchy comes from tone, not hue.
Type
Instrument Sans for everything, JetBrains Mono for numbers and steps. Labels and captions share one quiet tone.
Experiential Marketing Platform
Used by Nike, Coca-Cola, and Johnson & Johnson, and agencies like Freeman and Wilson Dow
I architected the full UX system and implemented the front-end for Snapbar's experiential marketing platform.
- Stat
- 1,733
Launch a studio
Motion
Three curves and five durations. Exits are faster than enters, and exits fade without moving.
Enter · ease-out
Move · ease-in-out
Exit · ease-in
press 120 · state 200 · enter 320 · open 520 · close 440 · stagger 36 · travel 8px
Components
Links open here with a right arrow and leave with an up-and-away arrow. Pills sit on frosted glass; the dark pill closes.
Hover either link: its arrow slides in.
Applications
Favicon on light and dark tabs (the SVG follows the browser theme), Apple touch icon, and the social share image.
